Dental Practice, Kennington
Privacy Policy
How we collect, use and protect your personal data.
What we collect
Pure Elegant Smile ("we", "us") collects personal information you give us directly — such as your name, contact details, and health information relevant to your dental treatment — when you enquire, book an appointment, or receive treatment with us.
How we use it
- To respond to enquiries and book appointments
- To provide safe, appropriate dental treatment and keep clinical records
- To meet our legal and regulatory obligations to the General Dental Council and the Care Quality Commission
Your rights
Under UK GDPR you have the right to access, correct, or ask us to delete your personal data, subject to our legal obligations to retain clinical records. Contact us using the details on our Contact page to exercise these rights.
Complaints
If you have concerns about how we handle your data, please contact us first. You also have the right to raise a concern with the Information Commissioner's Office (ico.org.uk).